Booking Holdings Inc. (BKNG)
Consumer Discretionary3 articles
Price chart
Booking Holdings Inc. (BKNG) overview
Booking Holdings is the world’s largest online-travel company, operating Booking.com, Priceline, Agoda, and Kayak. It is a member of the S&P 500 and is classified in the Consumer Discretionary sector — retailers, automakers and leisure companies whose sales rise and fall with consumer confidence.
Booking Holdings Inc. trades on the NasdaqGS under the ticker symbol BKNG. As of the most recent market data, the stock was priced around $181.68, down 1.59% on the session, giving Booking Holdings Inc. a market capitalization of roughly $140.78B.
Over the past 52 weeks, BKNG has traded between $150.14 and $231.80. Shares are valued at a trailing price-to-earnings (P/E) ratio of about 24.3, a common gauge of how richly the market prices the company's earnings. Booking Holdings Inc. also pays a dividend, currently yielding around 87.00%.
Key statistics
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Why investors watch BKNG
As one of the larger companies in the Consumer Discretionary sector, Booking Holdings Inc. is closely followed by investors and often moves with broader trends across retailers, automakers and leisure companies whose sales rise and fall with consumer confidence. Traders watch BKNG for earnings reports, analyst rating changes, and headlines that can shift sentiment — each of which is summarized on this page as it breaks.
Because the S&P 500 is weighted by market value, Booking Holdings Inc.'s size means its share-price moves can also nudge the index as a whole, making BKNG a stock that even index investors pay attention to.
Market Mood
Latest BKNG news

Booking (BKNG) Stock Surges on Positive Market Response
Booking Holdings (BKNG) experienced a significant increase in its stock price, contributing to a notable market response. The rise is presumably linked to improved quarterly earnings, reflecting strong performance metrics and solid travel demand recovery. Analysts are observing a positive trend in bookings, leading to speculation about future profitability. These developments could potentially enhance investor confidence in the stock and influence market behavior in the travel and hospitality sector.
Read More: Booking (BKNG) Stock Surges on Positive Market Response
AutoZone (AZO), United Rentals (URI) Stock Split Analysis Released
AutoZone (AZO) trades at $3,406.50 with a market cap of $56.4 billion, reporting Q2 FY26 EPS of $27.63 and revenue of $4.27 billion. W.W. Grainger (GWW) stock is priced at $1,247.79, with a market cap of $58.9 billion, exceeding Q1 FY26 EPS estimates by 14.08% and revenue of $4.74 billion. Grainger raised FY26 adjusted EPS guidance to $44.25 to $46.25 and increased its dividend by 10%. Despite recent stock splits in the market, neither company has announced or hinted at any upcoming splits, indicating an uncertain future for potential stock splits.
Read More: AutoZone (AZO), United Rentals (URI) Stock Split Analysis Released
Booking Holdings (BKNG) Lowers Outlook Amid Middle East Conflict
Booking Holdings (BKNG) has adjusted its outlook due to decreased travel demand attributed to the ongoing conflict in the Middle East. This change reflects challenges faced in the travel industry, impacting consumer booking trends. Official statements from the company indicate a significant shift in expected revenue growth metrics, but specific figures were not disclosed. The revised outlook could lead to further declines in BKNG's stock performance as market sentiments respond to these developments.
Read More: Booking Holdings (BKNG) Lowers Outlook Amid Middle East ConflictMore Consumer Discretionary stocks
Frequently asked questions
Is Booking Holdings Inc. in the S&P 500?
Yes. Booking Holdings Inc. (BKNG) is a member of the S&P 500 index, classified in the Consumer Discretionary sector.
What sector is BKNG in?
Booking Holdings Inc. is classified in the Consumer Discretionary sector of the S&P 500 — retailers, automakers and leisure companies whose sales rise and fall with consumer confidence.
Where can I find the latest BKNG news?
This page collects recent Booking Holdings Inc. (BKNG) news and market analysis, each article summarized by AI and tagged with bullish, bearish, or neutral sentiment.
What is Booking Holdings Inc.'s stock price?
As of the most recent market data, Booking Holdings Inc. (BKNG) traded at approximately $181.68. Prices move throughout the trading day, so this reflects the latest available quote rather than a live price.
What is Booking Holdings Inc.'s market cap?
Booking Holdings Inc. has a market capitalization of roughly $140.78B, based on its most recent share price and shares outstanding.
What is BKNG's P/E ratio?
BKNG trades at a trailing price-to-earnings ratio of about 24.3. The P/E ratio compares a company's share price to its earnings per share.