dealers News & Analysis

Ferrari (RACE) Bans Dealer Bundling for New EV Model

Ferrari (RACE) has implemented a ban on dealers from bundling sales of its new electric vehicle (EV), the Luce, with access to exclusive models. This move is aimed at attracting new clients and fostering brand loyalty among existing customers. The decision reflects the company's strategy to navigate the evolving automotive market and customer preferences towards electric vehicles. The impact on sales and customer engagement will be closely monitored as the EV segment expands.