Ferrari (RACE) Bans Dealer Bundling for New EV Model
Published on · Source: ft.com
AI Summary
Summarized by AI from the source belowFerrari (RACE) has implemented a ban on dealers from bundling sales of its new electric vehicle (EV), the Luce, with access to exclusive models. This move is aimed at attracting new clients and fostering brand loyalty among existing customers. The decision reflects the company's strategy to navigate the evolving automotive market and customer preferences towards electric vehicles. The impact on sales and customer engagement will be closely monitored as the EV segment expands.
Informational only, not financial advice. Content is AI-generated and may contain errors. How this works.
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