Specs News & Analysis
2 articles
Market Mood
Snap (SNAP) Launches Specs AR Glasses Priced at $2,195 Each
Snap Inc. (SNAP) has debuted its Specs augmented reality glasses priced at $2,195 per pair on June 16, 2026. However, the company has experienced a significant drop in billionaire stakes, falling from approximately $840.62 million in Q4 2025 to $188.56 million in Q1 2026, a decline of about $652.05 million. Rosenblatt maintains a 'Neutral' rating on SNAP with a price target of $6.40, while B. Riley is more optimistic with a 'Buy' rating and a $10 price target, indicating a split view on the product's market potential. The high initial pricing may restrict early adoption despite some analysts seeing transformative potential.
Read More: Snap (SNAP) Launches Specs AR Glasses Priced at $2,195 Each
Snap (SNAP) Reveals Specs AR Glasses Priced at $2,195
Snap (SNAP) has introduced its first augmented reality glasses, Specs, priced at $2,195 with a $200 refundable deposit. This new product represents a significant price increase over Snap's previous $130 Spectacles, which failed to gain traction. The Specs are expected to ship in the U.S., U.K., and France later this year. Following the announcement, Snap shares dipped approximately 4% in midday trading, as investors remain cautious about the company's ability to compete against better-capitalized rivals such as Meta and Google in the AR market.
Read More: Snap (SNAP) Reveals Specs AR Glasses Priced at $2,195