Snap (SNAP) Launches Specs AR Glasses Priced at $2,195 Each

Snap Inc. (SNAP) has debuted its Specs augmented reality glasses priced at $2,195 per pair on June 16, 2026. However, the company has experienced a significant drop in billionaire stakes, falling from approximately $840.62 million in Q4 2025 to $188.56 million in Q1 2026, a decline of about $652.05 million. Rosenblatt maintains a 'Neutral' rating on SNAP with a price target of $6.40, while B. Riley is more optimistic with a 'Buy' rating and a $10 price target, indicating a split view on the product's market potential. The high initial pricing may restrict early adoption despite some analysts seeing transformative potential.