Smartphone News & Analysis

Apple (AAPL) Launches $1,999 Foldable iPhone Duo on September 9

On September 9, 2026, Apple Inc. (NASDAQ: AAPL) unveiled the iPhone Duo, its first foldable smartphone, starting at $1,999 for the 256-gigabyte model and reaching $3,199 for 2 terabytes of storage. The launch, led by new CEO John Ternus, marks the most significant change to the iPhone design in nearly 20 years. Analysts project Apple will sell around 6 million units of the Duo, contributing to a potentially new high-end product category. For investors, this indicates an opportunity for revenue growth as Apple expands its hardware and ecosystem offerings, starting from a premium price point. The device will be available on October 23.