Foldable News & Analysis

Apple (AAPL) iPhone Duo Launch Faces Price Challenge in China

Apple's (AAPL) first foldable phone, the iPhone Duo, was launched at a price of 15,999 yuan ($2,230) during an event on September 9, 2026. The reaction from Chinese consumers has been lukewarm, with potential buyers concerned about the cost compared to local alternatives. Pre-orders will begin on October 16, and sales will start on October 23. Apple faces competition in the foldable market, holding around 25% share, while lower-priced models from Xiaomi and Huawei could impact its success in this critical market, which represents 17% of Apple's total revenue.