Jaded News & Analysis

Jaded London Faces Advertising Ban Over Smoking Promotion

The Advertising Standards Authority (ASA) banned Jaded London from using an advertisement deemed to 'glamorize smoking'. Founded in 2013 by Jade Camber and Grant Goulden, Jaded reported £51 million in sales for the year ending June 2025. The company, with 1.5 million Instagram followers, acknowledged the concerns and will avoid using images of models holding cigarettes in future ads. This is significant as companies must adapt to increasing scrutiny over social responsibility in marketing, potentially affecting their brand image and sales.