supplements News & Analysis

Thorne Projects $650M Sales in 2023 Driven by Gen Z Demand

Thorne is on track to achieve $650 million in annual revenue in 2023, driven primarily by Gen Z and millennial consumers focusing on health improvements. Since its acquisition by L Catterton in 2023, Thorne has maintained a compound annual growth rate exceeding 30%. The company's revenue is projected to rise from $229 million in 2022 to over $500 million by 2025. As of late 2023, the number of direct consumers has increased to approximately 7 million, reflecting a 63% rise in direct-to-consumer sales. CEO Colin Watts anticipates Thorne could become a billion-dollar brand in the coming years.