sales decline News & Analysis

Nike (NKE) announces 1,400 job cuts in technology department

Nike (NKE) announced a reduction of approximately 1,400 roles, mainly within its technology department, as part of its 'Win Now' turnaround strategy. This decision aims to reshape the technology team and modernize its Air manufacturing processes. The layoffs represent less than 2% of Nike's total global workforce and follow a previous round of 775 job cuts earlier this year. The company also projected a 20% decline in sales in China for the current quarter, indicating ongoing challenges in its recovery efforts.