rebranding News & Analysis

CLSA to Rebrand as Citic in 2024 After 40 Years

CLSA, the Asian brokerage firm, will be replaced by Citic, a state-owned financial giant in China, beginning in 2024. This marks the end of CLSA's brand after 40 years in operation. The transition signifies Citic's strategy to consolidate its financial services under a unified brand, potentially affecting its market presence. The impact on trading volumes and other financial metrics remains to be determined as the rebranding unfolds.