mealreplacement News & Analysis

Danone Acquires Huel for Reported €1 Billion to Expand Nutrition Product Range

Danone has announced the acquisition of British meal supplement maker Huel for a reported €1 billion (£864 million). Founded in 2014, Huel specializes in nutritionally complete meal replacements and has gained a significant consumer base in the UK, Europe, and the US. The market for complete nutrition products is valued at approximately $5.9 billion (£4.4 billion). The acquisition, which is subject to regulatory approval and other closing conditions, is expected to enable Huel to leverage Danone's distribution and R&D capabilities to enhance market presence.