kit News & Analysis

England Kit Pricing Concerns: Costs Reach Up to £123

The new England football kit for children can cost up to £123, according to collector Les Motherby, who has spent over £40,000 on football shirts. Nike, the kit manufacturer, stated they regularly review costs to balance rising material and logistics expenses. Motherby noted that replica kits have traditionally been premium items and mentioned that prices have increased from around £30 in the 1990s to £80-90 today. This rise in price, especially with the upcoming World Cup, raises affordability concerns for families, as many local parents express dissatisfaction with the prices.