consumer goods News & Analysis

M&M's (MARS) to Eliminate Two Colors for Dye-Free Launch

M&M's (MARS) plans to launch dye-free candies in August 2024, during which two iconic colors will no longer be included. This move is part of Mars, Incorporated’s initiative to remove artificial dyes from its products. The company is reportedly investing millions in this transformation. The decision reflects a growing trend among food producers to address consumer demands for natural ingredients, which may influence market preferences.