ViantTechnology News & Analysis

Myspace Plans Comeback Amid Social Media Challenges

Myspace, once the leading social media platform with 115 million monthly visitors in 2008, is planning a relaunch under its current owners, Tim and Chris Vanderhook, co-founders of Viant Technology. They did not specify a timeline for the new launch. The brothers previously lost over $150 million in an attempt to modernize the platform. As Myspace attempts to enter a market dominated by social media giants like Meta's Instagram and TikTok, its success will depend on attracting advertisers and maintaining user interest.