Shopify News & Analysis

Shopify Introduces AI Integration for Merchants via ChatGPT

On March 24, 2026, Shopify Inc. (NASDAQ: SHOP) launched a feature allowing merchants to sell products through ChatGPT using its Agentic Storefront. This integration connects merchants with AI channels like Microsoft Copilot and Google Search AI mode, enhancing access to hundreds of millions of ChatGPT users. Shopify maintains control over the checkout process and customer data, positioning the company as a leader in AI-driven commerce. Truist Financial reaffirmed a Buy rating on Shopify with a price target of $150, suggesting a potential 29% upside from current levels.