SWG News & Analysis

Rado (SWG) Launches Integral Watch for 40th Anniversary Celebration

Rado, owned by Swatch Group (SWG), launched its Integral watch to commemorate 40 years of high-tech ceramic innovations. Since its 1986 debut, over 2 million Integral pieces have been sold. Rado's watches are priced between $1,200 and $6,000, with an average around $2,500 to $2,800. The company recently established a high-tech ceramic lab in Boncourt, Switzerland, which produces 80 to 90 percent of its ceramic products, enhancing its capacity and quality assurance in the affordable luxury segment.