PremiumFormat News & Analysis

Imax (IMAX) 70 mm Screenings See 81% Higher Ticket Prices

Imax 70 mm screenings of Christopher Nolan's film 'The Odyssey' reported an average ticket price of $27.77, which is 81% higher than the average across formats. During the opening weekend, the typical screen for these presentations generated around $153,000 in box-office revenue. Imax CEO Richard Gelfond stated the high demand is driving fans to travel great distances to view the film in this exclusive format. Limited availability of equipped theaters may restrict Imax's ability to meet the surge in interest, impacting potential future earnings for the company (IMAX).