PUMA News & Analysis

Anta (ANTA) Expands Global Reach with New US Flagship Store

Anta (ANTA), a Chinese sportswear brand, has opened its first US flagship store in Beverly Hills, California. This marks a significant step in its global expansion strategy, aiming to compete with Nike and Adidas. The company operates over 10,000 stores in China and has acquired stakes in international brands, including Puma. Founded in 1991, Anta exemplifies the evolution of Chinese manufacturing into global branding, leveraging established supply chains in Jinjiang, which has a rich history of footwear production.