PNDORA News & Analysis

Pandora (PNDORA) Moves to Platinum-Plated Designs by 2027

Pandora (PNDORA) announced it will transition at least 50% of its silver jewelry to platinum-plated designs by 2027, reducing silver's share to around 20%. This shift comes as silver prices dropped from a record high of over $120 an ounce in January to approximately $65. The strategy aims to insulate Pandora's profit margins from commodity price fluctuations, a change that surprised market watchers. The company has already begun launching platinum-plated products in Northern Europe, with a global rollout planned for later in 2026, potentially stabilizing its earnings during price volatility.