LGBTQ News & Analysis

Survey Shows 72% of LGBTQ+ Consumers Reduce Spend at Target (TGT)

A new survey by the Human Rights Campaign Foundation reveals that 72% of LGBTQ+ consumers are purchasing fewer products from companies perceived to be reducing diversity and inclusion commitments. Additionally, nearly 70% have refused purchases from such businesses. Target (TGT), Walmart (WMT), and Amazon (AMZN) were among those linked to reduced consumer spending. The survey indicates that LGBTQ+ consumers represent over $1.7 trillion in the U.S. economy, highlighting the market impact of brand loyalty tied to diversity initiatives.