LAR News & Analysis

LA Rams to Play First NFL Game in Australia This Week

The Los Angeles Rams will play the first-ever regular-season NFL game in Australia on Friday at 10:35 a.m. Melbourne time (8:35 p.m. ET Thursday). The Rams acquired NFL marketing rights for the Australian market in 2021 as part of the league's Global Markets Program. Rams President Kevin Demoff emphasized the importance of building their brand overseas, noting they own rights to seven international markets. This game is significant as it reflects the NFL's strategy of expanding its international presence, which can influence fan engagement and future market growth for the Rams (LAR).