JD Power News & Analysis

Ford (F) Rehires 350 Engineers to Improve Quality Control

Ford (F) has rehired 350 experienced engineers after challenges with AI and automated quality systems. The company's COO, Kumar Galhotra, stated that reliance on these systems produced unsatisfactory results, prompting the return of technical specialists to identify failure points before production. This strategic move is expected to lead to $1 billion in cost reductions this year. Additionally, Ford was recognized as a leading mainstream brand in the JD Power Initial Quality Survey released this week, highlighting a positive shift in quality perception.