HM News & Analysis

H&M Shares Fall 7% as Profit Loss Expected from Increased Markdowns

H&M shares declined by up to 7% on Thursday following the retailer's announcement of expected profit losses due to increased discounts in the current quarter. The warning indicates potential challenges for the company in maintaining profitability. The market reaction signifies concerns over the retailer's pricing strategies and its impact on future earnings. This development could suggest a bearish outlook for H&M's stock performance in the near term.