GenderEquality News & Analysis

Callaway Golf Apology Highlights 60% Growth in Women's Golfing

Callaway Golf's advertisement featuring a male golfer pushing a female golfer has sparked controversy. Since 2019, women and girls have accounted for nearly 60% of net golfer growth. This incident exposes a significant oversight within the golf industry regarding the representation of women. The response from Callaway may affect brand perception and sales as it addresses social issues and consumer concerns.