EssilorLuxottica News & Analysis

Meta (META) Unveils Smart Glasses Priced at $299, Competing with Rivals

Meta (META) has announced new smart glasses priced at $299, which is $80 less than their second-generation Meta Ray-Ban glasses. This move fits within CEO Mark Zuckerberg's strategy of advancing wearables. The smart glasses market is estimated to be over 80% dominated by Meta and partner EssilorLuxottica. Even though the market remains small, Meta is focusing on consumer value in augmented reality devices, which shows potential for growth amidst increasing competition from companies like Google and Snap.