ContentSpending News & Analysis

Netflix Increases Streaming Prices by Up to $1 Amid $20 Billion Content Spend

Netflix Inc. has announced a price increase for all its streaming plans, with the ad-supported plan rising to $8.99 (up from $7.99), the standard plan to $19.99, and the premium tier to $26.99. The fee for extra members on ad-supported plans now stands at $6.99 (previously $5.99), and $9.99 for ad-free accounts (up from $8.99). The company intends to invest $20 billion in content this year, an increase of $2 billion from 2025. Netflix forecasts 2026 revenue between $50.7 billion and $51.7 billion, attributing growth to higher membership fees and increased ad income.