Cinema News & Analysis

Disney (DIS) Star Wars Film Hits $12M Preview Sales, Lowest Ever

Disney's (DIS) 'Star Wars: The Mandalorian and Grogu' achieved $12 million in Thursday night preview sales, marking the lowest in the franchise's history. The previous low was $14.1 million set by 'Solo: A Star Wars Story' in 2018. Analysts predict the film could generate approximately $80 million over the three-day opening weekend and $95 million for the four-day Memorial Day holiday, with some estimates suggesting up to $115 million. The film's production cost is estimated at $165 million, indicating a lower profitability threshold compared to other entries in the Star Wars franchise.