CCTV News & Analysis

Chinese Brands Drop Mbappé Amid Mao Comments Backlash

Several major Chinese brands have ended endorsement deals with French footballer Kylian Mbappé following backlash over his reported comments that referenced a meme related to Mao Zedong. Mbappé, who plays for Real Madrid, described a meme making him laugh that features a figure resembling a Chinese dictator, widely taken to be Mao, though he did not name Mao explicitly. The remarks appeared on a French talk show called The Bridge, though the original broadcast date and video are unclear. The comments spurred criticism across Chinese social media and drew a response from China's foreign ministry. The ministry condemned words and deeds hurting Chinese people's feelings, emphasizing opposition from all society sectors. Chinese state broadcaster CCTV reportedly suspended La Liga matches featuring Mbappé, and news apps stopped carrying related content. Leading brands including Mengniu and Dongpeng cited opposition to statements offending national sentiments when ending contracts with Mbappé. Mao Zedong remains a sensitive figure in China, viewed as a foundational leader despite controversial policies. The incident highlights the risks international figures face regarding political sensitivities in China. This development matters for investors and sponsors, as it shows how political factors can quickly impact endorsement revenues and broadcasting decisions tied to global athletes like Mbappé (no ticker).