BoatSales News & Analysis

Brunswick Corp. Reports Boat Sales Challenges Amid Tech Focus

Brunswick Corp. anticipates annual boat sales of 145,000 to 160,000 units by 2030. This projection indicates a modest recovery from an estimated fewer than 135,000 vessels sold in 2023. Approximately 60% of Brunswick's earnings now derive from aftermarket or recurring revenue, essential as retail sales of new vessels are expected to remain subdued through 2026. Moreover, Brunswick's Freedom Boat Club has grown to over 63,000 members since 2019, increasing its sales with about 90% being recurring revenue. This shift to technology and membership models is crucial for ordinary investors as it highlights Brunswick's resilience in a challenging market.