AlcoholMarket News & Analysis

Pernod Ricard Pursues Merger Talks with Brown-Forman for Jack Daniel's

Pernod Ricard is currently engaged in discussions to merge with Brown-Forman, the producer of Jack Daniel's. This potential merger could impact the spirits market significantly. Both companies are notable players; Pernod Ricard reported sales of €10.7 billion in 2022, while Brown-Forman recorded revenue of $3.9 billion in the same year. The outcome of these talks could reshape the competitive landscape in the spirits industry.