Microsoft (MSFT) Introduces Mico Mascot for AI Assistant Copilot

Microsoft (MSFT) has introduced a new character named Mico for its AI assistant Copilot, describing it as 'expressive, customizable, and warm'. This comes as part of a trend among tech giants like Apple (AAPL), which recently launched a character known as Little Finder Guy to promote a new laptop. Research indicates that businesses using mascots are 37% more likely to grow their market share. This strategy aims to enhance brand connection with consumers amidst rising mistrust in technology firms.