Kane and Haaland Instagram Betting Ads Banned by ASA

The UK's Advertising Standards Authority (ASA) banned two Instagram ads featuring football stars Harry Kane and Erling Haaland for being deemed 'irresponsible.' The ASA's ruling stated that the adverts, promoting an online betting site, breached their code due to the stars' strong appeal to under-18s. One ad claimed that Kane was 'the most backed player to win the Ballon d'Or in 2026 (32% of bets)', while the other suggested Norway was the most-backed bet for the 2026 World Cup. Despite efforts from Oddschecker to restrict visibility to those over 18, the ASA concluded that the ads could still attract children, resulting in their ban.