Fonterra admits 'grass-fed' label may mislead shoppers

AI Summary

Fonterra has acknowledged that its 'grass-fed' label could potentially mislead consumers, following a lawsuit from Greenpeace. The company stated it is reviewing its labeling practices to ensure accuracy and compliance with regulations. This admission raises concerns regarding product transparency and consumer trust, which could impact sales. The ongoing scrutiny may lead to changes in how dairy products are marketed in New Zealand and beyond.