China's Micro Dramas Targeted in Major Content Crackdown

Chinese authorities have initiated a two-month campaign to inspect and regulate locally made micro dramas due to concerns over materialistic and violent content. The National Radio and Television Administration confirmed its commitment to foster a 'clean and healthy' industry by targeting eight types of content, including soft pornography and distorted views on relationships. Local authorities will carry out inspections of production firms, which must rectify any identified issues promptly. The crackdown aims to improve the content ecosystem within China's multi-billion dollar micro drama industry, which has seen significant global popularity.