NEWTech

Apple (AAPL) Raises Prices by Nearly 20% on MacBooks and iPads

Published on 6/25/2026

Apple (AAPL) Raises Prices by Nearly 20% on MacBooks and iPads

AI Summary

Apple (AAPL) has announced price increases of nearly 20% on select MacBooks and iPads due to rising costs of memory and storage chips. This move comes as the overall electronics industry faces significant challenges, attributed to increased demand from AI data centers. The MacBook Pro with 1 terabyte of storage increased from $1,699 to $1,999 in the US. Alongside Apple, Xbox's console prices will also rise, with increases between $100 and $150, reflecting broader pressures in the consumer electronics market.