Vivien Wong Leaves £80,000 Job to Start Little Moons Ice Cream

Vivien Wong, at age 28, left her £80,000 a year accounting position to co-found Little Moons, a mochi ice cream brand, with her brother Howard. This decision followed her father's cancer diagnosis, which inspired her to pursue her dream of entrepreneurship. Initially, the business involved selling to restaurants and cinemas before expanding into supermarkets after five years of saving and reinvesting profits. For investors, Wong's journey highlights the potential of innovative food brands to capture market interest, especially through platforms like TikTok.