Tanger (SKT) sees 5% sales increase from World Cup traffic boost

Tanger CEO Stephen Yalof reported a 5% increase in sales year-over-year, driven by increased traffic in June and July linked to the World Cup. The company's shopping centers, located in eight out of the 11 host cities, capitalized on both international and domestic tourism. Yalof highlighted that strong performances from athletic brands and a value shopping experience contributed to customer attraction. This increase in traffic is significant as it may lead to long-term customer loyalty and continued growth for Tanger (SKT).