Stephen Curry Partners with Li-Ning to Launch Curry Brand Stores

Stephen Curry, NBA star from the Golden State Warriors (GSW), has partnered with Chinese sportswear company Li-Ning for product development and sports culture initiatives. Plans include launching Curry Brand stores in the U.S. and China, expanding the brand's global footprint. Li-Ning, founded in 1990, operates over 7,600 stores and is an official partner of the Chinese Olympic Committee. Although the terms of the deal were not disclosed, shares of Li-Ning rose by 0.2% following the announcement.