OpenAI Introduces New Shopping Experience in ChatGPT After Checkout Revamp

OpenAI is launching a new shopping feature within ChatGPT, allowing users to upload images and describe items to find products that fit specific criteria. This update follows the underperformance of the Instant Checkout feature, which aimed to facilitate direct purchases from retailers like Etsy and Walmart. OpenAI stated that improvements have been made to speed, relevance, and product coverage, enhancing the customer experience. Key retailers supporting the new feature include Target, Sephora, and Nordstrom.