Naratis AI Polling Claims 90% Accuracy, 10x Faster Response Times

Naratis, a French AI opinion poll company, asserts its method is '10 times faster, 10 times cheaper and 90% as accurate as human polling.' Founded in 2025, the firm replaces traditional qualitative research methods with conversational AI, allowing for in-depth insights into how people form opinions. The company claims that studies which took weeks and tens of thousands of euros can now be completed in a day or two. This shift aims to address declining response rates to surveys, which have fallen from over 30% in the 1990s to below 5% today, potentially impacting polling reliability and public trust.