NEWM&A

Major Food Group Adapts to Alcohol Spending Shift in Dining

Published on 4/24/2026

Major Food Group Adapts to Alcohol Spending Shift in Dining

AI Summary

Major Food Group, owner of Carbone, is adapting to new consumer behaviors, particularly among younger diners who spend less on alcohol but more on high-end dining experiences. CEO Mario Carbone noted a trend of decreased alcohol consumption, with Constellation Brands (STZ) and Diageo (DEO) stock declining 16.8% and 28.9% over the past year, respectively. The company's focus on experiential dining is helping to offset this decline in alcohol sales. Major Food Group is expanding internationally with new locations in cities like Mexico City and Tokyo, indicating a successful strategy in navigating the evolving market.