Home Depot (HD) Expands Pro Xtra Rewards Amid Sluggish Sales Growth

Home Depot (HD) has expanded its Pro Xtra Rewards program to attract customers amidst economic uncertainty and sluggish sales. In Q1 of 2026, U.S. comparable sales saw only a 0.4% rise year over year, while operating income decreased by 3%. The company added four new perks for Pro customers, including discounts on fuel and food purchases. This initiative aligns with the increasing consumer interest in loyalty programs, as 90% of shoppers report they are more likely to make repeat purchases when enrolled in such programs, highlighting the importance of customer retention strategies.