FIFA World Cup U.S. rights could reach $2 billion total

Netflix (NFLX), Disney (DIS), and YouTube (GOOG) are competing for U.S. broadcast rights to the 2030 and 2034 FIFA World Cup, with potential costs ranging from $1.5 billion to $2 billion. Fox previously paid $485 million for the English-language rights for the 2026 tournament, while Telemundo paid $600 million for the Spanish-language rights. Discussions between FIFA and interested media companies are anticipated to begin within the next three months. This is significant as the World Cup offers major viewership and advertising revenue opportunities for streaming services, impacting their potential subscriber growth.