Disney (DIS) Advertising Business Expands Under Rita Ferro Leadership

AI Summary

Disney (DIS) is expanding its advertising business under the leadership of Rita Ferro, who recently became the president of global advertising. The company is engaging in negotiations to secure commitments from advertisers as it showcases its offerings to potential partners. Ferro emphasizes the importance of fandom in driving Disney's various divisions, particularly under the strategic direction of CEO Josh D'Amaro. As Disney focuses on integrating brand partnerships and diversifying its advertising approach, it highlights its willingness to adapt in a shifting media landscape.