Boston Beer Reports 90.7% Operating Income Growth, Molson Coors Faces $3.65B Impairment

In Q3 2025, Boston Beer (SAM) reported a 90.7% increase in operating income to $144.9 million and improved gross margins to 50.8%, driven by premium products. In contrast, Molson Coors (TAP) recorded a $3.65 billion goodwill impairment and projected an 11% to 15% decline in underlying EPS for 2026, while also reducing costs. Year-to-date, Boston Beer shares are up 17.8%, while Molson Coors is down 7%. The divergence reflects differing company trajectories amidst a declining beer market.