Apple (AAPL) Plans Price Increases Due to Rising Chip Costs

Apple (AAPL) plans to raise product prices due to surging memory chip costs, as stated by CEO Tim Cook. He noted that price hikes are 'unavoidable' given the current unsustainable situation in the chip industry, although specific products or timelines were not provided. The prices of essential memory chips have escalated amid rising artificial intelligence (AI) demand and supply chain disruptions. In early 2026, Apple recorded a 17% growth in sales compared to the previous year, further underscoring the situation's potential impact on consumer products.