Amazon (AMZN) Stock Target Increased to $344 with 33% Potential Upside

Amazon (AMZN) is rated a BUY with a price target of $344, indicating a 33% upside based on the company's AWS performance, which achieved 36.7% growth in Q2 FY2026, its fastest in 18 quarters. The stock trades at a forward P/E of 17, lower than Alphabet (GOOGL) at 17 and Microsoft (MSFT) at 24. Year-to-date, Amazon shares have risen 12.69%, but the stock has decreased by 1.89% in the past week. Investors may find opportunities as AWS continues to perform strongly relative to its competitors, suggesting potential returns for those holding AMZN shares.