Affirm (AFRM) Surges 6% on BofA Price Target Increase to $104

Affirm Holdings (AFRM) shares increased by 6% to $73.82 following Bank of America's raise of its 12-month price target for the company from $93 to $104. The financial advisory firm noted that Affirm’s current gross merchandise volume (GMV) guidance exceeds $64 billion, projecting at least 27% growth from $50.2 billion in fiscal 2026. In its fiscal Q4, Affirm reported GMV growth of 36% to $14.1 billion and an adjusted EPS of $4.62, surpassing estimates of $3.77. This uptick in Affirm's valuation also had a positive influence on peers such as Sezzle (SEZL) and PayPal (PYPL). Investors should note these developments as potential indicators of growth within the buy-now-pay-later sector.