NEWM&A

7-Eleven Sues Nike Over Air Max 95 Design Trademark Issue

Published on 7/3/2026

7-Eleven Sues Nike Over Air Max 95 Design Trademark Issue

AI Summary

7-Eleven has filed a trademark infringement lawsuit against Nike Inc (NKE), alleging that the design of the Air Max 95 sneaker improperly incorporates its brand colors. The complaint, filed in federal court in Dallas, claims similarities to 7-Eleven's red, orange, and green stripes. The shoe's release is set for July 11, coinciding with 7-Eleven Day, which raises concerns about potential consumer confusion. In its filing, 7-Eleven argued that Nike's design could mislead consumers and represents a significant infringement on their trademark rights.